Digital Marketing
Email marketing, SMS and automation to convert and retain
Nurture flows, segmentation and messages
that move leads through the pipeline.
Why invest in marketing automation?
Most companies capture leads but do nothing with them. The lead fills out a form, receives a single generic email and never hears from the company again. The result? Wasted leads and an empty pipeline. Marketing automation solves this by creating intelligent flows that nurture, qualify and move leads to the point of purchase.
At SuaEmpresa.Net, we set up the entire automation machine: platform setup, domain authentication (SPF, DKIM, DMARC), list segmentation, funnel-stage flows, responsive email templates and CRM integration. Everything runs on autopilot — leads receive the right message, at the right time, through the right channel.
We combine email marketing, SMS and WhatsApp to maximize delivery and engagement rates. SMS has a 98% open rate and is ideal for urgent notifications. Email is perfect for educational content and nurturing. WhatsApp for direct and personalized communication. The right channel depends on context and we configure all of them.
Typical automation flows
Ready-to-use automations for each stage of the customer lifecycle.
Welcome
Automatic sequence for new leads: introduction, value content and first CTA. Configurable by segment and capture source.
Segment nurturing
Personalized flows with educational content that takes leads from consideration to decision. Each segment receives content relevant to their profile.
Abandoned cart
Automatic recovery via email and SMS for e-commerces with optimized timing, incentives and urgency. Typical recovery rate of 10-15%.
Inactive reactivation
Campaigns for inactive leads with special offers, relevant content or satisfaction surveys. Re-engage contacts before they go cold.
Post-sale and retention
Thank you, onboarding, cross-sell, upsell and automated NPS surveys. Increase the LTV of your existing customers.
What we deliver
Complete setup of your marketing automation machine.
Platform setup
Domain configuration, authentication (SPF, DKIM, DMARC), lists, tags, custom fields and CRM and site integrations.
Responsive templates and design
Emails with your brand's visual identity, tested on Gmail, Outlook, Apple Mail and all email clients.
Smart segmentation
Dynamic lists by behavior, profile, lead scoring and funnel stage. Each lead receives content relevant to their moment.
Metrics and optimization
Open rate, clicks, conversion, bounces and deliverability continuously monitored with A/B tests on subject, content and timing.
Tools we integrate
Frequently asked questions about marketing automation
It depends on the stack, volume and budget. RD Station and HubSpot for complete B2B. ActiveCampaign for advanced automation. Mailchimp for smaller operations. We integrate whichever you already use.
Yes. Explicit consent, opt-out on all emails, privacy policy and permission management. Your database stays 100% compliant.
Yes, as long as it was collected with consent. We clean, verify invalid emails and segment before starting sends.
We configure SPF, DKIM and DMARC, do domain warm-up, clean the list and monitor bounces and complaints. Deliverability is a priority.
Email marketing is one-time campaigns (newsletters, promotions). Automation is flows that run by themselves: welcome, nurturing, abandoned cart. The ideal is to combine both.
Yes, for important notifications: meeting confirmations, event reminders, proposal alerts. The 98% open rate ensures the message is read.
Yes. We write persuasive copy, optimized CTAs and tested subject lines to maximize opens and conversions. Content is aligned with your brand and approved before sending.
The initial setup (platform + 3-5 flows) takes 2-4 weeks. After that, we add new flows and campaigns monthly as the strategy evolves.
Turn leads into customers on autopilot
Set up your automation flows and start converting more with less manual effort.